Sony Music Entertainment is now riding the 3D boom. The company has started producing Japan's first 3D music video, for a song titled "GOLD" by rock band UVERworld.
"GOLD" is being released as the band's 15th single on March 31. The music video, which mainly depicts the band performing, was shot over a two-day period in late March. Utilizing cutting-edge 3D techniques, "GOLD" is estimated to cost at least 10 million yen more than a typical video.
As a special promotion for UVERworld's upcoming album "LAST" (on sale April 14), Sony plans to hold a screening of the music video on April 17, with about 1,000 tickets expected to be given out by lottery to fans who purchase the album. Sony is also considering having the band's members in attendance at the event.
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